The World of Storytelling is Changing!

Publishers aren’t the only ones in the book world
trying to navigate the new world of digital content.
As books become ebooks and apps, how are the roles
of authors and illustrators changing?
What new tools and skills will they have to acquire?
And, in an always online community
of readers wanting to engage, what will authors and
illustrators need to best handle the demands
of social networking? Join this panel of authors,
illustrators and designers to learn
how storytellers are approaching the digital age,
and how publishers can best support them.

– Where to find qualified developers and designers
– What to look for in an app or ebook developer partner
– And how to manage everyone involved
in the collaborative process authors, editors,
illustrators, designers, production and marketing staff.

As the publishing industry grapples with
how to preserve foreign rights in a
digital world—where information is free
and content can be shared cross-platform—
Figment is looking to flatten and democratize
the world of literature for teens.
Books can not be bound by territories or by device,
and will soon find themselves available to
everyone instantly.
Communities of readers, especially for teens,
are becoming global and will not differentiate
between an American and a British release.

Growth in demand for eBooks is opening
the door to new and emerging digital business models.
Publishers are thinking seriously about selling
titles directly across markets
that are global as well as local.
Experiments with subscription and pay-as-you
go access are already underway.
The new models change our thinking about everything
from what digital rights to acquire to the digital potential
of backlist content.
This session will address digital business models and
what publishers must do to implement them successfully.

In today’s media world, content goes far
beyond books and can find its way to magazines,
television, movies, games, websites, and more.
In this session, Lisa Edwards of Scholastic UK will
discuss the process of developing the Horrible Histories
series across media platforms and channels.

ebooks and apps are new enough to
the marketplace that the sales and marketing
channels are still being defined.
Join this panel of experts to learn what
outlets are available for selling digital content,
and where online and mobile markets
seem to be headed.

The current explosion in interest around
mobile devices such as the iPad and Kindle
raises an interesting question for publishers.
Is it best to create mobile specific websites
to deliver content to smartphones, iPads
or other mobile devices, or is it better
to develop apps targeted at the iPhone,
Android and other mobile platforms?
In this session, Richard Padley will
discuss the options, and examine
the pros and cons of each approach.

In this session, panelists will share analyses
of trends and developments in the eBooks,
apps, mobile devices, and eReaders and discusses
major challenges and key questions for the
publishing industry worldwide.
They will also offer their observations on
opportunities and developments in the ereading
marketplace and make recommendations
for publishers, traditional retailers,
online retailers, and intermediaries.

From mobile phones to online networks,
every day kids are presented with new
ways to connect with content–and with each other.
For publishers, new ways of connecting present
a great opportunity, and a great challenge.
Where should publishers be putting their social
networking efforts? Should publishers focus on
creating community platforms for kids,
or seek readers out on existing platforms?
Join this panel of online community pioneers
to find out what seems to be working best
for publishers looking to connect kids
to their content online.