The World of Storytelling is Changing!

Official Link: TOC Bologna

Press Release

Registration and a new programme for the first TOC Bologna conference go live today with over 25 speakers from 7 countries. This new annual event is unique in the children’s book calendar and marks an exciting new era of digital publishing . The way children find, enjoy, play and share stories is changing and TOC Bologna sets out to bring a whole mixture of professionals together for the first time to discuss and share the ideas and events around digital books that are changing before our eyes.

TOC Bologna will feature a global mix of speakers from the tech and publishing communities including: Kate Wilson of Nosy Crow, Scott Chambers of Sesame Workshop, Joe Schick of Baker+Taylor/Blio, Martin Salisbury of Anglia Ruskin University, Lisa Edwards from Scholastic Children’s Books, Tom Conway from HarperCollins Children’s Books, Cristina Mussinelli from the Italian Publishers Association, Dr. Christina Müller of PriceWaterhouse Coopers, Sindo Varela Diaz of HP Palm, Sara Berliner and Josh Koppel of ScrollMotion, Chris Mead of if:book, and many others – as well as panels curated by the Bookseller and the Frankfurt Book Fair.


8:30 – 9:00 Breakfast
9:00 – 9:10 Welcome: Joe Wikert (O’Reilly Media)
9:10 – 9:30 Keynote  – Kate Wilson (Nosy Crow)
“Digital present, digital future”
9:35 – 9:55 Keynote 2 – Richard Kerris (HP)
“If you know the web, you’ll know webOS”
10:00 – 10:45 Breakouts 1
1a. Going Digital:
Perspectives from
Leaders in Children’s Publishing
(Sala Topazio)

Moderated by Joe Wikert (O’Reilly Media)
with Deborah Forte (Scholastic Media)
and Tom Conway
10:00 – 10:45 1b. The Frankfurt Book Fair
Presents StoryDrive: Tracy Beaker,
A Transmedia Case Study
(Sala Sagittario)
with Japhet Asher (BBC)
10:00 – 10:45 1c. Demo – HP presents WebOS
(Sala Andromeda)
Learn more from HP about WebOS
and howit can help publishers
entering the digital space.
10:50 – 11:35 Brekouts Session Two
2a. Apptastic: The Craft of Creating
Apps That Click with Children
(Sala Topazio)

Moderated by Neal Hoskins (Winged Chariot), with
Anna Belle Abraham(Genera Interactive, Touchy Books),
Lisa van den Herik (Piccolo),
Lasse Korsemann Horne (Gyldendal),
and Deb Gaffin (Nosy Crow)Join the makers of some amazing children’s
apps to learn how they design, develop and
market quality content that truly connects with kids.
See and hear about the different production models
for app creation. Find out how to set up production and
develop on different budgets.
Gain insights into the app world, hear what these
companies learned in 2010, and take part in a
focused Q and A on what makes
a great digital picture book
10:50 – 11:35 2b. Authors and Illustrators:
Embracing the Digital World
(Sala Sagittario)
Moderated by David Maybury,
with Marie-Adele Murray (Winged Chariot)
and André Letria 

Publishers aren’t the only ones in the book world
trying to navigate the new world of digital content.
As books become ebooks and apps, how are the roles
of authors and illustrators changing?
What new tools and skills will they have to acquire?
And, in an always online community
of readers wanting to engage, what will authors and
illustrators need to best handle the demands
of social networking? Join this panel of authors,
illustrators and designers to learn
how storytellers are approaching the digital age,
and how publishers can best support them.

10:50 – 11:35 2c. Demo – Barnes and Noble
presents the Nook
(Sala Andromeda)
Join Kevin O’Connor, Director,
Children’s Content Business Development
& Acquisitions for Barnes &
as he demos and discusses the Nook reader,
and’s opportunities for publishers.
11:40 – 12:25 Breakouts Session Three
3a. The Co-Production Model:
Best Practices for Collaborating on
App and eBook Development
(Sala Topazio)

Moderated by Sophie Rochester (The Literary Platform),
with Dean Johnson (Brandwidth), Umesh Shukla (Auryn),
Michael Neugebauer (Minedition) and Sara Berliner
(Scroll Motion).For many publishers, getting into digital means
collaborating with outside agencies and developers
rather than working with in-house staff.
This session will put the focus on the collaborative
process between publishers and developers, including: 

– Where to find qualified developers and designers
– What to look for in an app or ebook developer partner
– And how to manage everyone involved
in the collaborative process authors, editors,
illustrators, designers, production and marketing staff.

11:40 – 12:25 3b. Lost in Translation
(Sala Sagittario)
Jacob Lewis (Figment) 

As the publishing industry grapples with
how to preserve foreign rights in a
digital world—where information is free
and content can be shared cross-platform—
Figment is looking to flatten and democratize
the world of literature for teens.
Books can not be bound by territories or by device,
and will soon find themselves available to
everyone instantly.
Communities of readers, especially for teens,
are becoming global and will not differentiate
between an American and a British release.

11:40 – 12:25 3c. Demo: Kobo
(Sala Andromeda)
Join Pieter Swinkels from Kobo, Inc.
to learn more about the Kobo device and store.
12:25 – 1:25 Lunch
1.25 – 2:10 Brekouts Session Four
4a. New and Emerging
Digital Business Models
(Sala Topazio)
with Brian O’Leary (Magellan Media) 

Growth in demand for eBooks is opening
the door to new and emerging digital business models.
Publishers are thinking seriously about selling
titles directly across markets
that are global as well as local.
Experiments with subscription and pay-as-you
go access are already underway.
The new models change our thinking about everything
from what digital rights to acquire to the digital potential
of backlist content.
This session will address digital business models and
what publishers must do to implement them successfully.

1.25 – 2:10 4b. Horrible Histories,
a Case Study: from books to
virtual world and back again

(Sala Sagittario)
with Lisa Edwards (Scholastic UK) 

In today’s media world, content goes far
beyond books and can find its way to magazines,
television, movies, games, websites, and more.
In this session, Lisa Edwards of Scholastic UK will
discuss the process of developing the Horrible Histories
series across media platforms and channels.

1.25 – 2:10 4c. Demo:
Baker + Taylor/Blio
(Sala Andromeda)
Join Baker + Taylor’s Joe Schick
to learn more about Blio and B+T’s
digital solutions for publishers
2:15 – 3:00 Brekouts Session Five
5a. Digital Sales and Marketing
(Sala Topazio)
Moderated by Joe Schick (Baker & Taylor),
with Josh Koppel (Scroll Motion),
Kevin O’Connor (Barnes + Noble),
Lynette Mattke (Moms with Apps),
and Pieter Swinkels (Kobo, Inc) 

ebooks and apps are new enough to
the marketplace that the sales and marketing
channels are still being defined.
Join this panel of experts to learn what
outlets are available for selling digital content,
and where online and mobile markets
seem to be headed.

2:15 – 3:00 5b. Mobile Delivery Options:
An Overview
(Sala Sagittario)
with Richard Padley (Semantico) 

The current explosion in interest around
mobile devices such as the iPad and Kindle
raises an interesting question for publishers.
Is it best to create mobile specific websites
to deliver content to smartphones, iPads
or other mobile devices, or is it better
to develop apps targeted at the iPhone,
Android and other mobile platforms?
In this session, Richard Padley will
discuss the options, and examine
the pros and cons of each approach.

2:15 – 3:00 5c. App Demos
(Sala Andromeda).

The following App
designers will be
presenting their apps
and answer questions from publishers:
Anna Belle Abraham, TouchyBooks
Roland Stringer,
3:05- 3:50 Brekouts Session Six
6a. The Children’s Digital
Content Market:
An Overview and Forecast
(Sala Topazio)
Moderated by Marco Ghezzi (BookRepulic),
Reimar Müller, (PricewaterHouseCooper)
and Cristina Mussinelli (Italian Publishers Association) 

In this session, panelists will share analyses
of trends and developments in the eBooks,
apps, mobile devices, and eReaders and discusses
major challenges and key questions for the
publishing industry worldwide.
They will also offer their observations on
opportunities and developments in the ereading
marketplace and make recommendations
for publishers, traditional retailers,
online retailers, and intermediaries.

3:05- 3:50 6b. Connecting:
From Virtual Worlds
to Online Communities for Kids
(Sala Sagittario)
Moderated by Chris Meade (If:Book London),
with Japhet Asher (BBC), and Jacob Lewis (Figment) 

From mobile phones to online networks,
every day kids are presented with new
ways to connect with content–and with each other.
For publishers, new ways of connecting present
a great opportunity, and a great challenge.
Where should publishers be putting their social
networking efforts? Should publishers focus on
creating community platforms for kids,
or seek readers out on existing platforms?
Join this panel of online community pioneers
to find out what seems to be working best
for publishers looking to connect kids
to their content online.

3:05- 3:50 6c. Demo: Moms with Apps
(Sala Andromeda)
Lynette Mattke and Lorraine Akemann
from Moms with Apps will be available to met
with publishers for an informal discussion
on the Kids App Landscape;
best practices for makers of children’s apps;
tips for launching and managing your apps
in the Apple iTunes App Store, and  a Q+A.
3:50 – 4:10 Afternoon Break
4:10 – 4:35 Keynote: Martin Salisbury,
“Digital Picturebooks. An Artist’s Perspective”
4:40 – 5:05 Keynote: Laura Donnini (Mondadori),
“Digital Challenges and
Opportunities for Children’s Publishers”
5:05 – 5:15 Closing Remarks:
Roberta Chinni and Neal Hoskins
5:15 – 6:15 Reception


We are delighted and thrilled to be hosting a TOC Bologna conference this year at the fair. We have had a lot of interest and discussion with many of our fair exhibitors and we think 2011 is the right year to launch this annual event. Things move very quickly in the digital world and we see changes that effect the whole industry – It’s great to have this event focussed on children’s stories and we hope for vibrant discussions and presentations on this new era for storytelling. Children’s picture books for example will see new forms of educational/entertainment narratives coming through in magical ways. For the first time publishers will also be able to see many of the digital devices on the market at a special digital storytelling stand we are building just for TOC Bologna.

— Roberta Chinni Bologna Programme Manager

In the tradition of TOC NY and TOC Frankfurt, O’Reilly is excited to bring the best professionals in digital children’s publishing to Bologna for this premiere event. TOC Bologna will offer publishers an opportunity to learn what digital pioneers are already doing, explore the options available in the marketplace, and discuss the myriad issues that digital publishing presents for publishers worldwide.

— Kat Meyer, O’Reilly Media Manager

This is a dream come true to have a new TOC event this year at the book fair. We have brought together a great line up of speakers from all parts of the children’s book world and from many different countries too. These are amazing times for publishers with new forms of storytelling to explore and delight in. I am very pleased to see support from the top device makers who want to join in and get to know their new business partners.

— Neal Hoskins, Event Co-Curator