Official Link: TOC Bologna
SUMMARY:
Registration and a new programme for the first TOC Bologna conference go live today with over 25 speakers from 7 countries. This new annual event is unique in the children’s book calendar and marks an exciting new era of digital publishing . The way children find, enjoy, play and share stories is changing and TOC Bologna sets out to bring a whole mixture of professionals together for the first time to discuss and share the ideas and events around digital books that are changing before our eyes.
TOC Bologna will feature a global mix of speakers from the tech and publishing communities including: Kate Wilson of Nosy Crow, Scott Chambers of Sesame Workshop, Joe Schick of Baker+Taylor/Blio, Martin Salisbury of Anglia Ruskin University, Lisa Edwards from Scholastic Children’s Books, Tom Conway from HarperCollins Children’s Books, Cristina Mussinelli from the Italian Publishers Association, Dr. Christina Müller of PriceWaterhouse Coopers, Sindo Varela Diaz of HP Palm, Sara Berliner and Josh Koppel of ScrollMotion, Chris Mead of if:book, and many others – as well as panels curated by the Bookseller and the Frankfurt Book Fair.
PROGRAM:
8:30 – 9:00 | Breakfast |
9:00 – 9:10 | Welcome: Joe Wikert (O’Reilly Media) |
9:10 – 9:30 | Keynote – Kate Wilson (Nosy Crow) “Digital present, digital future” |
9:35 – 9:55 | Keynote 2 – Richard Kerris (HP) “If you know the web, you’ll know webOS” |
10:00 – 10:45 | Breakouts 1 1a. Going Digital: Perspectives from Leaders in Children’s Publishing (Sala Topazio) Moderated by Joe Wikert (O’Reilly Media) with Deborah Forte (Scholastic Media) and Tom Conway |
10:00 – 10:45 | 1b. The Frankfurt Book Fair Presents StoryDrive: Tracy Beaker, A Transmedia Case Study (Sala Sagittario) with Japhet Asher (BBC) |
10:00 – 10:45 | 1c. Demo – HP presents WebOS (Sala Andromeda)Learn more from HP about WebOS and howit can help publishers entering the digital space. |
10:50 – 11:35 | Brekouts Session Two 2a. Apptastic: The Craft of Creating Apps That Click with Children (Sala Topazio) Moderated by Neal Hoskins (Winged Chariot), with Anna Belle Abraham(Genera Interactive, Touchy Books), Lisa van den Herik (Piccolo), Lasse Korsemann Horne (Gyldendal), and Deb Gaffin (Nosy Crow)Join the makers of some amazing children’s apps to learn how they design, develop and market quality content that truly connects with kids. See and hear about the different production models for app creation. Find out how to set up production and develop on different budgets. Gain insights into the app world, hear what these companies learned in 2010, and take part in a focused Q and A on what makes a great digital picture book |
10:50 – 11:35 | 2b. Authors and Illustrators: Embracing the Digital World (Sala Sagittario)Moderated by David Maybury, with Marie-Adele Murray (Winged Chariot) and André Letria Publishers aren’t the only ones in the book world |
10:50 – 11:35 | 2c. Demo – Barnes and Noble presents the Nook (Sala Andromeda)Join Kevin O’Connor, Director, Children’s Content Business Development & Acquisitions for Barnes & Noble.com as he demos and discusses the Nook reader, and BN.com’s opportunities for publishers. |
11:40 – 12:25 | Breakouts Session Three 3a. The Co-Production Model: Best Practices for Collaborating on App and eBook Development (Sala Topazio) Moderated by Sophie Rochester (The Literary Platform), with Dean Johnson (Brandwidth), Umesh Shukla (Auryn), Michael Neugebauer (Minedition) and Sara Berliner (Scroll Motion).For many publishers, getting into digital means collaborating with outside agencies and developers rather than working with in-house staff. This session will put the focus on the collaborative process between publishers and developers, including: – Where to find qualified developers and designers |
11:40 – 12:25 | 3b. Lost in Translation (Sala Sagittario)Jacob Lewis (Figment) As the publishing industry grapples with |
11:40 – 12:25 | 3c. Demo: Kobo (Sala Andromeda)Join Pieter Swinkels from Kobo, Inc. to learn more about the Kobo device and store. |
12:25 – 1:25 | Lunch |
1.25 – 2:10 | Brekouts Session Four 4a. New and Emerging Digital Business Models (Sala Topazio)with Brian O’Leary (Magellan Media) Growth in demand for eBooks is opening |
1.25 – 2:10 | 4b. Horrible Histories, a Case Study: from books to virtual world and back again (Sala Sagittario)with Lisa Edwards (Scholastic UK) In today’s media world, content goes far |
1.25 – 2:10 | 4c. Demo: Baker + Taylor/Blio (Sala Andromeda)Join Baker + Taylor’s Joe Schick to learn more about Blio and B+T’s digital solutions for publishers |
2:15 – 3:00 | Brekouts Session Five 5a. Digital Sales and Marketing Channels (Sala Topazio)Moderated by Joe Schick (Baker & Taylor), with Josh Koppel (Scroll Motion), Kevin O’Connor (Barnes + Noble), Lynette Mattke (Moms with Apps), and Pieter Swinkels (Kobo, Inc) ebooks and apps are new enough to |
2:15 – 3:00 | 5b. Mobile Delivery Options: An Overview (Sala Sagittario)with Richard Padley (Semantico) The current explosion in interest around |
2:15 – 3:00 | 5c. App Demos (Sala Andromeda). The following App designers will be presenting their apps and answer questions from publishers:– Anna Belle Abraham, TouchyBooks – Roland Stringer, www.lamontagnesecrete.com – TBA |
3:05- 3:50 | Brekouts Session Six 6a. The Children’s Digital Content Market: An Overview and Forecast (Sala Topazio)Moderated by Marco Ghezzi (BookRepulic), Reimar Müller, (PricewaterHouseCooper) and Cristina Mussinelli (Italian Publishers Association) In this session, panelists will share analyses |
3:05- 3:50 | 6b. Connecting: From Virtual Worlds to Online Communities for Kids (Sala Sagittario)Moderated by Chris Meade (If:Book London), with Japhet Asher (BBC), and Jacob Lewis (Figment) From mobile phones to online networks, |
3:05- 3:50 | 6c. Demo: Moms with Apps (Sala Andromeda)Lynette Mattke and Lorraine Akemann from Moms with Apps will be available to met with publishers for an informal discussion on the Kids App Landscape; best practices for makers of children’s apps; tips for launching and managing your apps in the Apple iTunes App Store, and a Q+A. |
3:50 – 4:10 | Afternoon Break |
4:10 – 4:35 | Keynote: Martin Salisbury, “Digital Picturebooks. An Artist’s Perspective” |
4:40 – 5:05 | Keynote: Laura Donnini (Mondadori), “Digital Challenges and Opportunities for Children’s Publishers” |
5:05 – 5:15 | Closing Remarks: Roberta Chinni and Neal Hoskins |
5:15 – 6:15 | Reception |
QUOTES:
We are delighted and thrilled to be hosting a TOC Bologna conference this year at the fair. We have had a lot of interest and discussion with many of our fair exhibitors and we think 2011 is the right year to launch this annual event. Things move very quickly in the digital world and we see changes that effect the whole industry – It’s great to have this event focussed on children’s stories and we hope for vibrant discussions and presentations on this new era for storytelling. Children’s picture books for example will see new forms of educational/entertainment narratives coming through in magical ways. For the first time publishers will also be able to see many of the digital devices on the market at a special digital storytelling stand we are building just for TOC Bologna.
— Roberta Chinni Bologna Programme Manager
In the tradition of TOC NY and TOC Frankfurt, O’Reilly is excited to bring the best professionals in digital children’s publishing to Bologna for this premiere event. TOC Bologna will offer publishers an opportunity to learn what digital pioneers are already doing, explore the options available in the marketplace, and discuss the myriad issues that digital publishing presents for publishers worldwide.
— Kat Meyer, O’Reilly Media Manager
This is a dream come true to have a new TOC event this year at the book fair. We have brought together a great line up of speakers from all parts of the children’s book world and from many different countries too. These are amazing times for publishers with new forms of storytelling to explore and delight in. I am very pleased to see support from the top device makers who want to join in and get to know their new business partners.
— Neal Hoskins, Event Co-Curator