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Book covers are hard to design and involve being both eye-catching and telling of the story’s narrative. For this reason, template designs are a sad joke to anybody with design experience. Much like using clip art to illustrate your story, using a template has the very opposite effect that an author is probably seeking. Rather than making the subject matter more approachable and personal, it alienates the audience by offering them a generic visual experience.

Although there are some general standards for photographs, text, type, and title, in book cover design, the main goal is to make all the elements on the cover seamlessly work as creative, expressive and appealing expressions that are faithful to the book’s contents.

The process of designing a book cover involves understanding the story and the author’s vision. For this reason, it is important for the designer either to be familiar with the content or for the author to clearly convey the visual feel or tone they are trying to convey.

If you do decide to hire an Illustrator to create original artwork for the Jacket of your Picture Book or Children’s Book, be mindful of the complexity of the task. There is nothing more difficult than choosing what to depict on the book cover, and how to depict it, and what specific scene from the narrative to illustrate.

If you are wanting sample illustrations to include with a manuscript to pitch to publishers, it is best to include samples from the interior (normally a couple finalized).

Jacket Art is especially difficult for an illustrator because of several considerations:

  1. summarizing the content and feel of your story;
  2. pick a scene from the story or else create the general feel or tone of the story;
  3. capture the attention of your audience while remaining faithful to the storyline
  4. only give away enough of the story to create an interest without giving away key dramatic moments or endings.

Key Elements:

  • TRIM
  • FRONT COVER: Typically included for most novels:
  1. title in large letters,
  2. author name,
  3. tagline
  4. symbol/logo of publisher (in corner)
  • BACK COVER: Typically included for most novels:
  1. back cover text or teaser that gives a hint of the story in an attractive way.
  2. ISBN number
  3. Price

To receive an estimate on a Book Cover Design or Jacket Art, Click Here


Self-Publishing or Traditional?

  • Re-published with permission from Vicki H. Moss’s blog LIVING WATER FICTION
  • Originally published on June 6, 2011
  • This is an interview with Karen Frantzen, an author with whom I collaborated, designing the book cover, layout and illustrations.

To self publish or try and go the traditional route – that is the burning question these days. For the next few weeks, I’ll be interviewing KC Frantzen about her new children’s book coming out in July 2011 and we’ll be talking about the wonderful, magnificent, May, the K9 Spy and her adventures.

KC has chosen to self publish her middle grade novel and the first book of the series is May on the Way: How I Become a K9 Spy. I’ll be interviewing her about the ups and downs of this process and for those who are also interested or just plain curious about how to negotiate the same path, let’s get started on the hike.

Q: Hi KC, and it’s good to have you here today to answer all of our questions about self publishing. You have a children’s book coming out this summer about a K9 spy dog. Can you tell us where the concept came from for this character?

A: Vicki! Thanks for having me. What a pleasure to meet you at the Nashville SCBWI conference last year! I’m looking forward to finding out more about your readers, too. Not sure I can answer all the questions, but we’ll give it a go. This is an exciting time for us. May and I have waited 28 dog years to see her story in print, and it’s about here! The idea began during a lesson in the Christian Writers Guild course. We were instructed to write the same scene from three different perspectives. I created a scenario where our Schnauzer, May, was checking out luggage in baggage claim, and dashed through the flaps into the loading area. My mentor complimented the character and especially the first dog approach by saying, “I LIKE May!” Not long after, a law enforcement officer from Washington, D.C. met May and exclaimed, “She would make a GREAT bomb-sniffing dog!” So now you know.

Q: This is too cute! So, KC, how long have you been speaking the language of critter?

A: I guess you could say from the beginning. My dad is a small animal veterinarian, and I’m an only child. So, I always had dogs as playmates. Plus I worked at Dad’s clinic during summers and for a full year out of high school. My degree is in elementary education and history, so I love both human kids and four-footed kids.

Q: Sounds like you’re a natural with animals – what can you tell us about your writing background?

A: I’ve been writing since elementary school but it was mostly for fun. As time passed, it seemed like I had a book in me. I thought about various topics, but May’s story is the one that woke me up nights. God gave it to me and it wouldn’t let me go.

Q: I love that story about divine inspiration. I do believe you said you were planning on a series, right? And if so, what other books will follow?

A: Yes! In fact, you can read a sneak peek of book two at the end of May on the Way: How I Become a K9 Spy. What you may find of interest is that I’d planned to include that baggage claim scene, but it never worked into book one. Ha! I’m envisioning a three book series, but May, the K9 Spy is such a strong character, it could go longer. It will depend on what her audience would like! She has much to share with animal lovers 8 and up.

 Q: I’ve heard some writers get their plots in various ways. Did you write an outline first or write from stream of consciousness until the story evolved – I’m curious about your process.

A: Seems I hear about well-recognized authors who do one or the other, or even a combo. I’m a pantster meaning writing from the seat of my pants. (Isn’t that a great term?!) However, this approach made the editing process VERY difficult and I hope to outline somewhat with book two. I’m in the midst of that process now. It’s not easy, but few things worthwhile are. I don’t yet know what will work best for me. Time will tell.

Q: You mentioned a writing coach when we first met. Has she been helpful and if so how?

A: OH. My. YES!!! Let me count the ways My writing coach, Sandra Byrd, is a multi-published best-selling author for tweens, teens and adults, as well as being a former acquisitions editor. She knows the business of publishing, successfully putting her own work out there. She knows the nuts and bolts of the craft, and continues to be an excellent guide. She is encouraging, but asks the hard questions too, and prods you to excellence. Example: One of the hardest things I’ve ever done was to scrap the way I presented May on the Way (3rd person) and to rewrite it entirely in first dog, present tense. But it was so worth it. Sandra and I agreed this is not a Christian story. However God has a part in anything I do And therein lies the dilemma. It is not suitable for a Christian publishing house, nor will it likely be picked up by a secular one. So – I could continue to try and shop it to a secular house, and hope they won’t secularize it too much for what I think God has called me to write, or I can take responsibility, step out on faith, and do this without a major house backing me.

Q: I totally understand the dilemma. Okay, let’s start with the process. What was the first step? Did you send the manuscript out to traditional publishers in the beginning and go through the rejection process or did you always know you would eventually self publish?

A: This is an excellent question and one others will answer differently. For me, it began with the story that wouldn’t let me go. I worked on it for several years, always trying to learn more and to make it the best I knew how. I completed the Christian Writers Guild course, but that was several years before I began the book. I talked to authors (published and un). I read blogs. I read books. I joined a critique/writing group. I joined SCBWI and went to several conferences. I got a website going. Along the way, I prayed for wisdom and guidance. God proved faithful and continued to encourage me with incidents, to let me know I was on the right track. Once I completed the manuscript, I sent queries to a few folks. I used the Writer’s Market to check out agents. One agent in particular was gracious enough to meet with me for almost 30 minutes at the Southern Festival of Books. I will always be grateful to her. I gave her a folder with my information, and included the first chapter. Also an agent friend of a friend said she would look it over for me. Turns out neither agent was interested. And, sigh, I never heard back from any of the queries. BUT! At that same Southern Festival of Books, the Lord was gracious enough to introduce me to a wonderful author from Louisiana, Vicki Allen. (Another Vicki!) Her books are beautifully produced. She let me know about her experiences shopping her manuscript. Her family decided they would form a company and publish on their own. And that’s what they did. Ten years and at least five books later, Vicki told me she would be hard-pressed to work the traditional way. She has been a tremendous resource and good friend to help guide me.

This is getting interesting and is very encouraging for those who might consider self publishing. I can’t wait to get more of the details and we’ll do just that as we continue the blog story line about self publishing on into the next few weeks. I can’t wait to find out how you found your illustrator. So stay tuned everyone!


I’m back this week continuing the series of questions with KC Frantzen about her journey into the self-publishing world with her debut mid-grade novel May on the Way featuring May, the K9 spy dog.

Q: Hi KC – good to be back with you. I have more questions our readers might also be thinking about. Did you research companies like Create Space or Create Here with Amazon?

A: I did. And others Oh! You want more detail?! With my husband’s support (a tremendous blessing), we chose to form a publishing company and tackle this ourselves. It’s less expensive per book, but a LOT more work. However, we have control over the story and how it is presented. This ultimately helped us make our decision. (Regardless of which way someone goes, there are no guarantees. And another thing while I’m thinking about it, I actually read a publishing contract from one of the big houses. The author receives such a small percentage. It was rather shocking. With the amount of work expected for the author to perform after the sale, for me at least, doing it ourselves is the way to go.) This is my third entrepreneurial venture, though this is the first time I’ve worked with a specific product. I’m well aware it could fall flat. Exposure to readers, like this opportunity, is GOLD. Thank you!

I’ve had to take off my author hat and look at May on the Way objectively – as a product – and decide how best to let people know about it. One of the first things I concluded: the manuscript wasn’t where it needed to be. So, I hired a writing coach. I had to find an illustrator, find a book manufacturer, find someone to design the book and cover which ended up – WOW – being the illustrator – WOW – how amazing is that! Then there’s the matter of what to put ON the cover, including blurbs and placement of bar code, design a logo, write an author bio, etc. What about the spine design? Meaning, I had to think about how the book will appear on the shelf among hundreds of other books.

I had to figure out what would best enhance our May, the K9 Spy brand. (We decided on a plush Schnauzer, complete with custom collar and sunglasses. SO CUTE!!) I had to decide how to price the book, find out how to get the ISBN/bar code, how to apply for a Library of Congress number, what to do about shipping I have to know going in that, more than likely, May on the Way will never be sold in large bookstores. Details go on and we’re still not finished. But we’re almost there. WAHOO! Book Two will have its own challenges but in many respects is going to be SO much easier!!!!

Q: That’s a lot to think about, much less juggle. You decided to start your own publishing company. Can you tell us about the process and how difficult is this to accomplish? Incorporate? Or not? And of course, I’m sure May was right along for the car ride to all these meetings and put her WOOF! into all of the decisions about her book…

A: Certainly! We already had an LLC. Our company, RushJoy Press is an imprint of that LLC. Interestingly perhaps, was the task of finding a suitable name for the imprint. It took quite awhile but we’re happy with it. We are blessed with a good accountant who also helped advise us. That is a MUST. Other than that, it’s making sure forms are completed, taxes and registrations paid and the like, including getting a resale number for your state, check on city/county issues, etc. It’s not hard, just make sure you do all of it.

Q: I agree with having a good accountant. Saves you a lot of headaches down the road. Once you had your publishing in place, what was the next step?

A: I’ve been working with Carol Bell at Sheridan Books in Michigan for months. Using the analogy of custom house building, you start with an idea and translate it into a structure. Where do you place all the plugs, where should the doors be, what style of doors, what are they made of What type fixtures and how many, what kind of windows, what are they made of, how tall are the ceilings, what treatment will the walls and floors have, etc. In other words – when you say “book” what do you mean? Is it paperback or hardcover or perhaps an e-book? If hard cover, will it have a dustjacket or will it be printed case? What about colored endpapers, or hey – maybe print those endpapers? What size is the book? What kind of binding, color for the binding tape? What color paper will the text be printed on? How much extra will it cost to do that? What font will you use and do you have to buy it? What size? Where do the page numbers go? What embellishments will you use, if any? Where will you store the books when they come? Or are you going to use print on demand? Take a breath! And while I’m taking a breath, May is still undercover and hard at work cracking cases that will be included in future books. There’s a lot going on for sure!

So I spent a LOT of time in bookstores and at libraries, seeing what was available. I spoke to librarians, young readers, older readers, other authors. Carol at Sheridan sent a variety of samples too, and has been such a help guiding me. This has been a great experience from start to (almost) finish. I say that because we turned in the file May 31st.

I researched probably a dozen companies before deciding upon Sheridan. Vicki Allen has used them for over a decade, which also helped with our decision. They produce beautiful work and manufacture for major publishing houses. What most people don’t know is they will do short runs (2000), like ours. : One of our objectives (the illustrator’s and mine) is to show what TRUE self-publishing can produce. We hope the quality of the book itself will knock your socks off, and we hope the story and illustrations will have May, the K9 Spy’s audience begging for more! Check her page out on Facebook Facebook MaytheK9Spy and sign up for May updates at MaytheK9Spy .

Thanks for helping bring awareness to this venture, Vicki. I look forward to answering questions from your readers as we go.
You’re welcome KC. I find you rs answers informative and hopefully, your willingness to share with my readers will help anyone els e who is thinking about traveling the route of self-publishing.

Stay tuned next Sunday because KC will be back sharing more tidbits about the self-publishing world.


Once again I’m back interviewing KC Frantzen and getting all of the scoop on how to self-publish a fully illustrated middle grade adventure novel. This is a photo of the Fed Ex truck that has recently delivered the galley/hard proof. YAY! May gets to proof and make sure there aren’t any mistakes in her new book. And this week, KC goes into more depth about how she found her illustrator. So let’s get started.

Q: KC, this week, I’m wondering again about the illustrator. With so many out there, how did you find the right one? Did you have someone in mind – did you go through a corral of listed available illustrators who might work with free lance writers?

A: I did have someone in mind – after I saw her work! It was a marvelous illustrator I met at a conference. But she told me she didn’t work with authors who self-publish. That’s fine. I love her work and always will! You can imagine how thrilled I was when she saw some of the art and liked it. I asked her after looking around for a couple of years. The thing is, I wasn’t sure what I wanted the book to look like. I KNOW these characters personally in real life, so imagining scenes and characters as illustrations was hard for me.

I went to book stores, libraries, anywhere to find book-related art. Even found a man based in the Ukraine after reviewing his work on his website! But by January/February, time was getting critical. I’d not found THE one. So, as the Lord would have it, I found two the same weekend. Both fabulous, both very very different.

Conversed with each on the phone for about 1-1/2 hours.

What to do?

An artist friend of mine (different type of art than I needed) suggested I request samples. So, I sent several chapters to these 2 artists.

Artist 1 sent a cute Schnauzer, really cute, but it wasn’t our May.

Artist 2 sent three drawings and landed the job.

I cannot say enough good things about Taillefer Long . The collaboration has been excellent from my perspective. From the start, I sensed he wanted me to LOVE it. I gave him free rein with the manuscript and he got to work. Out of all the art you will see when you acquire your own copy… (GOSH! Did I mention it will be available by the end of the month? Where? MaytheK9Spy Illustrations for children



Out of all the art you will see, there was only one illustration that didn’t grab me, though he tried several versions. Only one. Most of the rest took a bit of tweaking here and there but overall, I’m amazed at how he perfectly embellished the story. And as I recall, there were several that I said, “Step away from the drawing. Do not touch it. It is perfect as is.” Those were happy moments for us both! I feel sure I exasperated him at points but he didn’t let on. He’s a real gentleman and brilliant.

He has created art for a number of authors’ works, but sometimes the finished product did not live up to his expectation. It has been very important to me that he is as pleased as I am with May on the Way. I think that will be the case.

At the end, he was working directly with Sheridan to be sure he sent what was needed. There were a few hiccups here and there but we made it. It’s in. And… I get to see it roll off the presses and binders. He was going to come but has a scheduling conflict so, alas, we won’t get to meet in person quite yet!

Q: Were you able to discuss your vision with the artist about how you saw the book cover or did you allow him free artistic rein?

A: As a bonus to me, he designed the cover and the actual book. Mind you, from what I hear in traditional publishing, there are departments for each of these, so what a blessing that I only had to deal with one person. Amazingly, the cover you see is the first concept he presented to me. Wow. It was entirely his concept. My request was that the photo of May figure prominently. (After speaking with various people, this seemed like a must.) This presented a challenge, because May on the Way is not a story told with photographs, it’s a book with hand-drawn illustrations. Furthermore, it is the first of a series, so he had to keep that in mind as well. I loved his concept from the start and it had good feedback from almost everyone. When a librarian was gracious enough to let me send it for comment, she said, “I’VE GOT TO HAVE IT!” So. I guess that’s good! Y’all can make up your own mind if we succeeded or not.

Q: So far, the book cover design is ready. Then you’re ready to go to print. After that, how long now for the publishing process? You’ve already touched on receiving the galley/hard proof. Where are you now?

A: Everything is now complete and in the works. The hardcopy proof came June 7, and the company uploaded a soft proof online the day before. I had 2 days to approve. The book will be manufactured in a couple of weeks. Sheridan has graciously arranged for me to watch production, which is in two phases: the internal pages one day, then binding and finishing the next. I’ll be able to bring some home on the plane!

IMPORTANT: Here’s an interesting note of which I was unaware, and my ignorance proved costly. ANY changes to the file once it is sent is charged per page. I was under the erroneous impression that one could make changes to the “galley” (they call it hard proof) but after that, there would be charges.


When you send in the file the first time, ANY changes are charged. $10.50 for the first page, $5 each subsequent page.


OR, you can resubmit the entire file for $1/page, which is what we ended up doing because it was less expensive.


We also had a few tweaks to the cover. Yep. Charges applied.


Also, they expect to be PAID. Ha! So – we opted for the 50/50 plan. We paid 50% up front and will be expected to pay for the remainder before the books are shipped.

They do have a credit plan but we do not like interest payments. We had saved and budgeted for this project so we didn’t have to borrow.

We’ve been debt free for years and intend to stay that way.

Q: I like debt free! While you’ve been working with an illustrator and choosing paper thicknesses and colors and bindings and finishes, you’re working on other things. I have to know. Where did you find the darling stuffed Mini-Mays?

A: It was important to us to have as many things made in the USA as possible. However, finding a domestically made plush toy is not only difficult, but the pricing is exorbitant. (I inquired of one lady who said she would create a prototype. Even then it would be manufactured in China. She wanted something like $800 for the prototype. She does beautiful work, but for now, it’s not something we can afford.)

I spent a number of hours /cough/ looking on the Internet and found Aurora . They sent several Schnauzer samples and it was puppy love at first sight! These are handmade in Indonesia. They are SO soft and wonderful. Everyone who has held a Mini-May has fallen in love. We hope they will bring hours of pleasure to their new FURiends!

Q: May the K9 Spy wears a collar. Was this a special collar you had in mind for her spy character?

A: The real May doesn’t normally wear a collar but her K9 Spy character does. It has some interesting things about it, some of which I’m still developing. Stay tuned for book 2! When trying to source a collar for the plush toy, I found even itty bitty collars are expensive. Taillefer suggested having some silicone wrist bands made, so kids can wear them if they want to.

GREAT idea!

So that’s what we did for the plush. I sourced several companies, requested samples and decided. Alas, these are imports also.

Q: You’ve researched self publishing, plush toys, and pet treats. What about packaging? Was finding a supplier who was reasonable difficult?

A: Great question and something to consider if you are doing this yourself. Once you sell the items, how do you get them to your customers? Again, Lois at JPTB has been invaluable. We are using the company she does for some of our itemswww.nashvillewraps.com . They have been great to work with and I love that they are based here in TN! They are stamping our gift bags (also made in the USA) with May’s logo in metallic teal. Can’t wait to see them!

We need to ship the actual books and after speaking to a few folks, decided to use a box instead of a padded envelope. Nosed around the Internet, looked on eBay also and foundwww.corrugatedboxstore.com . So we purchased a box that will hold an individual book or possibly two, and then larger boxes to ship the gift packs. There was a big difference in cost between the self sealing ones and
the ones we must seal ourselves, so for now, we will use clear packing tape to seal them. Now we needed shipping labels and had to determine a proper size too. We sourced, compared and settled onwww.123print.com . We’ve not received the shipment yet, but just got word that the thank you cards and address labels have already shipped. We also ordered the shipping labels and updated business cards from them. All designs were ours. We uploaded to their templates for free, but you can use some of the hundreds they already have. I’d previously usedwww.vistaprint.com for business cards but their shipping labels were MUCH higher so went with this other company. We’ll see.

This is my third business, so I’ve tried to leverage my knowledge of what is needed. No doubt I’ve forgotten something, but we tried to think of everything ahead of time so it’s all ready to go when the books arrive.


I’m back with KC Frantzen for the fourth week of interview questions about her enlightening experience in the self-publishing world.

Q: Hello again KC! Let’s talk more about the doggie TREATS! May has already had a birthday party with all of her friends, humans, and Mini-Mays showing up. But actual dog treats can be ordered with or without the book. Novel idea – do you mind telling us how you found your supplier?

A: Not at all! I met the fabulous folks from Joshua’s Pet Treat Bakery at the Apple Festival about 1-1/2 years ago. They were so kind to offer refuge from the rain! May and our other dogs had been blessed recipients of their treats before, and love them. So when I heard their story, I knew then and there that when the time came, I wanted to partner with them, if they were interested. They have been great to work with and we are helping each other network and cross-promote.

Q: How did you go about finding someone who packaged or sold the dog treats?

A: Unbeknownst to me, but known to God, Lois had been working about 18 months on designing her package. So when I phoned her with the idea, neither of us could believe God’s timing! We clicked. We’re like-minded when it comes to business so we think this will work out well. It certainly has thus far.

Q: You’ve been out of town watching your new book May on the Way roll off the printing press of Sheridan Books. What was that experience like?

A: I couldn’t believe it – I actually cried!

Q: Ahhhhh! Wish I could have been there with you to see how it’s done. I’m sure it was almost like birthing a baby in a way! So now what’s left to do? Is there anything else you’re going to add to your website for promotional purposes?

A: The webdesigner is revamping the site now. When we first started, my vision was very different than how it has evolved. So it needs to change. Websites seem to be a chicken/egg situation. You need a website to develop a presence and platform, but know that changes are necessary as your book develops.

Or at least mine did.

I’m very happy with the book that Tailleferhas illustrated and designed and… I was happy with the website. They just don’t mesh now, so the website must conform to the book.

Hopefully the new site will be up and running shortly.

Q: Where will the book be sold?

A: Important question. We also concluded that most of the sales will be online, which meant we had to find a credit card processor. Again, what a blessing as the Lord seemed to guide us here: credit-card-processing-review.toptenreviews . We chose one of the top companies on the list. I don’t yet know if this is a good decision or not, but know that just about ANYTHING can be negotiated. Take good notes as you speak to the various reps and whatever you do, keep looking at several. Do NOT sign up on the spot. I learned and learned and learned as I spoke to others. I believe I interviewed five companies and seem to have gotten a good deal. Again. We will see.

Lois uses a system that can swipe through her smartphone. We decided against it at this time for ourselves. We’ll see how it goes as we proceed. This may change.

Q: You’re marketing the book, healthy pet treats, and a plush toy. What if someone wants to purchase the book but they don’t own a dog? Can the book be bought separately?

A: Most definitely. I’m not even sure people will want the Mini-Mays but so far, everyone who has seen her wants one so hopefully that will go well. We just took a shot in the dark on quantity and ordered 504 of them, figuring 1:4 ratio of book:plush. Have NO idea if this is reasonable or not. Everything can be reordered as of now, so we’ll just have to keep an eye on how fast things are moving.

So yes, to answer your question!

Someone may purchase just the book, or the book and plush, the book and treats. If someone orders all three as a gift pack, there is a discount plus we include the gift bag.

And we are happy to help people with FUN-raisers, book clubs, Scouts, homeschool groups, etc. by offering book discounts in quantities of 10, 25 and more.

Taillefer and I are both available for in person or phone interviews and would love to talk to your group. Contact information is on the © page and on our websites.

So remember, all this part of it takes away from writing time. It’s something to consider as you decide which direction to take in your own journey. Thanks again for letting me share. I truly hope this will help others as we journey the path to publication together! And again let me add that we are happy to help people with birthday parties, FUN-raisers, book clubs, Scouts, homeschool groups, etc. by offering book discounts in quantities of 10, 25 and more.

And May is so happy with her new book she’s giving Mom a kiss. Too Cute! I’m also looking forward to reading the book May!

Great interveiw KC! You’ve definitely taken us through a step-by-step journey of how to self-publish. Like May the K9 Spy dog, you’ve had to be a sleuth in your own right – thank you so much for sharing with my readers. I’ll be checking back with you to see how things are going.

KC and May are available for questions/comments – email me vmoss@livingwaterfiction.com and I’ll post comments/questions and replies.


Introduction to Self-Publishing

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What Is Self-Publishing? http://www.ebookcrossroads.com/self-publishing.html

Illustrations for children

Planning on Publishing

Simply put, self-publishing means you are responsible for all aspects of production, marketing and distribution of your book. This is not to say that you have to perform every task, but you do have to make sure each task gets done – and you will bear the costs to have them done.

In exchange for taking on these responsibilities and costs yourself, you will have complete control over your book and the profit it generates.

However, before you begin, keep this one thing in mind – writing is an art but publishing is a business! If you are going to take on the publishing responsibilities you will need to prepare and follow a business plan.

The above statement may sound a little daunting, but don’t despair[…] There are plenty of resources to assist you… Best of luck to you with your new book!

Reprinted with permission from ebookcrossroads.com

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Walking in the Footsteps of the Brave

Children of the World, this wonderful book by Major Lawanda Warthen of the United States Army, will help you to understand a terrible period in world history. During World War II, 1.5 million people died in a war that destroyed 16,000 villages, towns, and cities in Europe and nearly destroyed a race of innocent men, women, and children.

You have to help make sure this never, ever happens again.

This is the true story of 11 African American soldiers who died to help bring peace and freedom to a large part of the world during World War II. The incredible thing is that these brave men died a terrible death to defend millions of oppressed people when in their own country they were also oppressed.

Their sacrifice helped us all, and that is why it is so important that we remember them and honor them. The United States Army was desegregated shortly after the end of WW II, specifically because of how well they served.

That is their legacy. Thankfully, after more than 60 years the men who were the Wereth 11 are finally receiving the recognition that is so long overdue.

I hope this book will help you understand that we are members of one race–the human race–and that we must learn to live in peace and to love and respect one another.


Pink is Just A Color and So is Blue

You’re a boy who likes pink? Great! You like to play with dolls? Fantastic! Your best friend is a girl—and she likes to crash cars, build things, and play pirates? Awesome! Playing is about having fun, exploring and learning about the bigger world! Forget about what toys are for girls and what toys are for boys. How else would a boy decide he wants to be a chef one day? How else might a girl get the idea that she too could be a fire fighter? We are all different and like different things. What matters is that we are happy and confident. Funny and reassuring, Pink is Just a Color and so is Blue is sure to educate and entertain boys and girls alike. Inspired by the vision of a world where children feel free to explore and be themselves, Pink is Just a Color and So Is Blue is fresh take on freedom of personal expression. It is a sweet, gentle lesson about acceptance, tolerance, and having confidence in who you are. The world defined by pink and blue is becoming out-dated, and Bhatia’s humorous story teaches young readers that they should be free to choose what they like without someone dictating what it should be. Pink is Just a Color and So Is Blue will have you laughing, and reminding you of the joy of life’s possibilities, while it teaching your children about the importance of being themselves. To further enrich their reading experience, the author includes discussion questions and activities for parents and teachers.


Source: Popnography

A mother responds that pink shoes should be embraced—to stop potential bullying

In response to the controversy and excitement created on the web over the viral picture of 5-year-old little Sam in his pink, zebra-striped shoes, I have only one thing to say: “Pink is just a color and so is blue, folks!

I am utterly surprised by the response of his family members…and others…who fear that he might be, or might become gay. How does a little boy wearing a pair of pink shoes have such a huge impact on so many narrow minds is beyond me. That’s like saying that a boy playing with a water gun is going to grow up to be a murderer one day!

My own 6-year-old son also likes pink and many a toys and things we associate as being feminine. That’s why I wrote a children’s book, Pink is Just a Color and So is Blue. The message of the book is that toys and colors do not, and should not, define who kids are…or what they will become.

I remember when my son was about 3, he had taken a liking to one of my small green handbags. He carried it around the house and stored his little treasures in it. On a trip to Chicago, he carried his little lime green purse full of his toys all the way through LaGuardia airport and then through O’Hare and back home again. Many people did double-takes as they passed us, or I’d hear, “Oh, so cute!”

Writer Mary Fischer ranted on The Stir that Sam’s mother was asking for controversy. The controversy is created not by this loving mom, but those who place such inherent power in a single color, allowing it to measure a person’s degree of masculinity or sense of femininity. What is so inherently feminine about pink? Or should I ask, why are they so homophobic?

For most parents, the hope is that our children grow up to be happy, secure, confident, and productive adults. What Sam and his pink shoes bring into focus is a greater need for teaching tolerance and acceptance to kids at a very young age. If we start teaching kids to be more open minded at 4,5, 6, and 7, there would be less of a need to spend millions on anti-bullying education in middle school and high school. We would have a whole new generation of young men and women free of labels—and stigma—open to new ideas and thoughts, rather than being transfixed on the color (or style) of a little boys zebra-striped shoes.


Children’s Author John Rocco: Committed to Telling Stories | Publishing Perspectives.

“Making books that fit everybody ends up making books that don’t fit anybody.”

Having spent time both within and outside of the publishing industry, Rocco has very strong opinions of what matters to him, and where publishers are going wrong. “Publishers today are averse to risk — half the books we loved in our childhood wouldn’t be published today. In The Night Kitchen [by Maurice Sendak] wouldn’t be published today. Much of Dr. Seuss wouldn’t be published today.” And even when you have an idea that the publisher likes, Rocco notes, there are still problems. “Say you were going to do a book about four young boys and the trouble they get into. The publisher is likely to ask, ‘Can you make one of them a girl? Can you make one of them black?’ But that’s not what this book is supposed to be about! Making books that fit everybody ends up making books that don’t fit anybody.”

What matters, Rocco insists, regardless of whether you’re an author or an illustrator, is creating a connection between parent and child — one that can only exist, he feels, with a physical book. He speaks from personal experience. His daughter goes to a school with a no-media policy. She’s six, has never watched TV, and Rocco and his wife read her three books a day — an estimated 7000 books total. And she loves it.


BookShout Addition Lets Readers Import E-Books from Any Platform.


Winners, Are You One?

Through a series of simple real life stories, this little book demonstrates some very important lessons for young children. Polly the Penguin leads us through the process of becoming Winners ! Acceptance of others, honesty and integrity are all important qualities to be learned early in life. Written by a 9 year old, with an insightful and unique perspective, these short vignettes provide an important foundation for educators and students alike. Winners will warm your heart and ring true for all. Olivia W. Giacomo—Liv– is currently a seventh grade student at Hackley School in Tarrytown, NY. She wrote this book at the age of 9……at long last it has made it to print !!


Light Switch to Heaven

Light Switch To Heaven is the delightful tale of Queen Itup and Pick Itup working tirelessly every night while you are sleeping to make the sky ready for the next day. 

As a child my father read me stories almost every night, but for me, that was simply the beginning. When the book closed and my eyes shut tight, that’s when the real adventure began. Come see where your imagination will take you as you discover the magical thing called the light switch to heaven. . . 

About the Author:Much like the rest of you, I came into this world kicking and screaming. Later in life, kicking and screaming turned into temper tantrums. Sound familiar? Honestly, maybe one of the only times I would ever shut up was when I was tucked into bed and read a goodnight story. It’s funny how at the age of 42, not only do I still remember those times, but I consider myself a better person because of them. I am very much a kid at heart, and am not ashamed to admit it. So here I am, sharing my story with anyone that will read it. In the end, it’s not about how many awards I have received or how many books I have sold. For me, it all comes down to this: If one child falls asleep smiling tonight and wakes up tomorrow with his imagination running wild, well. . . that’s perfectly alright with me.

About the Illustrator: Well, I was one of those children that would always fall to sleep reading stories and waking up each morning with his imagination wild, and it’s only become more rambunctious over the years. Whenever I hear stories or read a book, they immediately translate into a series of drawings in my mind: hence the short attention span and passion for illustration. I was fortunate enough to make a career out of this love and hopefully, inspire the imagination of others. When Pete first contacted me with his story, my inner child found a playmate, and we set forth on the wonderful collaboration that led to the publication of this book.


Satya and the Sun (Bilingual Book Cover)

Satya is afraid of the dark. Her quest to find the place where the sun never sets leads her on a magical adventure around the planet. Riding a white-winged unicorn to beat time, she chases the light of the sun to escape the darkness of night. Yet the furry friends she meets along the way inspire her to see the world through different eyes, overcome fear, and embrace change.

Satya ha paura del buio. La sua ricerca verso il luogo dove il sole non tramonta mai la porta a vivere una magica avventura attorno alla Terra. Cavalcando un bianco unicorno alato insegue la luce del sole per sfuggire dall’oscuritá notturna. Gli amici che incontra lunga la strada la aiuteranno a vedere il mondo con occhi differenti, a superare le paure e ad abbracciare il cambiamento.

Lucy the Tortoise

  • Written by Sheila Rockley
  • Art and Design by Taillefer Long
  • Buy the Book!

Everyone needs an adventure now and then . . . even a tortoise. In this tale, Lucy the Tortoise tells young readers how a chance encounter with a mischievous back-flipping bunny leads her on an escapade out of her backyard and into an unknown world where she loses her way, gets in some deep water, learns some very valuable lessons and becomes a feature on the local news. Come along on Lucy’s adventure as she encounters  the long green legs of praying mantis, plays hide-and-seek with a prairie dog, and journeys to find the path that will lead her back home.

Author Sheila Rockley’s book is based on the true story of her seven-year-old pet tortoise’s long road home after disappearing from her yard outside of Denver, Colorado. Imagined from Lucy’s point of view, the resulting story is an adventure tale that will excite children about the animal world with its intriguing facts about camouflage, games, and different habitats.


I Want to do Yoga Too

Hallie and her mother go to the yoga studio. Hallie wants to join her mom’s yoga class, but she isn’t allowed. She complains to the babysitter, who gently guides her through four yoga poses. Hallie learns that not only is yoga easy, but fun as well.

Award winning author Carole P. Roman was named to Kirkus Reviews’ Best of 2012 as well as the star of remarkable merit for her first book “Captain No Beard-An Imaginary Tale of a Pirate’s Life”. “I Want To Do Yoga Too” is her second book and shares her love for yoga. She is currently working on a new series about different cultures around the world through children’s eyes. She lives on Long Island with her husband. She is the mother of four and grandmother to their growing brood.



Live through the day to day discoveries of Princess Grace and Prince Elijah. With each series the two siblings encounter thrilling adventures and meet new friends. In this first volume, magical vegetables come to life to share the benefits of eating healthy. This book allows children to use their imagination and shows how they can enjoy a nourishing meal.

CK Walker is an Atlanta native who discovered a love for words at an early age. She received her B.A. from Hampton University and this is the first volume of the Castle Diaries’ series.


Gwinnor’s Wings

  • Written by Bella Taylor
  • Illustrated by Taillefer Long
  • Buy the Book!Illustrations for children

One day, a fairy penguin named Gwinnor asked his mother, “Mum, am I a bird or a fish?”  His mother, looking somewhat baffled with his son’s strange question, answered him qui

“But Mum, how come I couldn’t fly like a bird?”

“Go and ask your father then”, his mother said.

Without wasting a minute, Gwinnor ran to his father, “Dad, am I a bird or a fish?”

His father moved closer to him and spread out Gwinnor’s wings and said, “Son, you see these wings of yours, this means that you are a bird.”

“Oh, thank you Dad for telling me, but I am still not convinced.  You see, no matter how hard I try, I still couldn’t fly like a bird.”

“Maybe if you go to bed early tonight, you will find the answer tomorrow,” his father replied.

Being an obedient son, he went to bed as told, said his prayers and slept soundly.

Gwinnor is a fairy penguin who is not sure if he is a fish or a bird. Although everyone he’d asked says that he is a bird, he was still not convinced because no matter how hard he tries, he just could not fly at all. All this changed when he met Mr. Cockatoo and suddenly, Gwinnor was flying high above the clouds with wings stretched like an eagle.


Illustration Friday: Freeze

Welcome to Illustration Friday! Illustration Friday is a weekly drawing challenge and participatory art exhibit. Every Friday a new topic is posted and you have one week to come up with your own, unique interpretation. Anyone who likes to draw, paint, sculpt, doodle or color can participate in Illustration Friday. You don’t need to be a pro! It’s fun to see everyone’s art – novices and pros alike.


My self-publishing journey

The Hindu : Arts / Books : My self-publishing journey.

How to self-publish and market your book online and have the time of your life.

Early this year the unpublished manuscript of my novel, Tell a Thousand Lies, was shortlisted for the 2012 Tibor Jones South Asia prize. I was ecstatic when I was offered a publishing contract soon after, by one of India’s largest publishing houses. Yet, I declined the offer.

Let me explain.

I would have been happy enough to have my paperback published. What I wanted were the rights to my ebook (the electronically downloadable form of a book). I’d been following the career paths of Amanda Hocking and Joe Konrath, the two authors leading the self-publishing charge, and I wanted a chance to apply their marketing methods to my ebooks. The publisher wasn’t agreeable though, so we parted ways, no hard feelings.

Breaking new ground

Giving up a publishing contract, the holy grail for any writer? — my friends thought I was a few neurons short in the brain. But the unchartered territory aspect of it — going where no Indian woman had gone before — appealed to me. I would have complete control over the final product; everything, from pricing to cover design to marketing, would be my responsibility. It was exhilarating. It was also scary.

I commissioned the book cover and had my manuscript edited professionally, paying a one-time fee for both, instead of a cut in the royalties. This is the sensible approach because both were one-time services (traditional publishers take cuts in royalties because of additional costs like distribution, warehousing etc). If you cannot afford an editor, at least join an online critique group. I’ve been on one for seven years now, and it’s been invaluable.

Back to my publishing journey — when everything was in place, I formatted the manuscript as an ebook, settled on a selling price, took a deep breath and uploaded it to Amazon.com. Twelve hours later, my book was published.

Though there are a lot of online retailers, I went with Amazon’s KDP Select programme. In this programme you may not sell your book elsewhere; for this exclusivity, you are accorded the privilege of reducing the price of your ebook to zero any five days of your choice.

This isn’t as crazy as it sounds. You pick the days you want the book free, inform as many people as possible, then wait for downloads of your ebook to begin.

The two days I did my free promotion, I posted to relevant Facebook groups, I tweeted, I blogged. I also talked a couple of big newsletters into listing my novel. The fact that it had been shortlisted for an award didn’t hurt. That weekend 17,000 people across the world downloaded my ebook.

After the promotion was over, I checked my Amazon account obsessively to see if people were paying real money to buy my book. A trickle here, a trickle there. Quite disheartening. Then things started to pick up. By the end of the month, I had sold 900 copies at 70 per cent royalties (as opposed to traditional publishing royalties, which often are in the single digits).

Even a few months ago, my 17,000 downloads would have counted as 17,000 sales, resulting in huge visibility. But Amazon tweaked its algorithms recently, causing mine to be counted as approximately 1700 sales. So, was giving away that many copies worth it?

Absolutely. Prior to this promotion, I was selling maybe 20 books a month. Mostly to family and friends, let’s be honest.

It works

Wasn’t the free strategy akin to lost sales? I merely used the sales I wouldn’t have had anyway, to help my book gain visibility. In the traditional world, publishers send out Advance Review Copies (ARC) to magazines and newspapers; free promotions are the e-world’s ARC.

I’ve not been able to sustain the sales figures of the first month, but that’s to be expected. Marketing online, with its myriad strategies, can be a full time job, and I need that time to work on my next novel. But that’s okay. I am still selling much more than before, and I am in it for the long haul. The best way to sell more books is to write your next one, which I’m doing. I’m also writing a couple of cookbooks, an ebook on how to format ebooks and self-publish, and I’m having the time of my life.

With my 90-day contract with Amazon running out, I’m exploring smashwords.com, which acts as an ebook distributor for Barnes & Noble, Apple etc. Not a bad strategy, because B&N has captured about 30 per cent of the ebook market (Amazon is at 60 per cent). I will continue be on Amazon, just not part of Select.

If you decide to self-publish, investigate your options carefully. It is easy to get scammed on the Internet. To confuse the issue, a lot of companies are calling themselves self-publishers. Self-publishing is when you upload the book, you set the price, you track the sales, you run the promotions. When someone else does it for you, they are the publisher of record. Horror stories abound about these so-called self-publishers; from manuscripts being stolen, to sales data being fudged, I’ve heard them all.

If this seems too intimidating, reputable sites like bookbaby.com can help for a one-time fee. If someone is charging you fees upfront and keeping a cut of your royalties, beware. Reputable publishers will never charge you for publication, which is why they take a cut in your royalties. A quick and dirty way to check if the publisher is legitimate is to look at their website. The focus of a legitimate publisher will be the reader. Their website will be in the business of selling books. A subsidy or vanity publisher’s focus will be you — the gullible writer — and how many unneeded services they can sell to you.

I used CreateSpace to publish the paperback in the US (LighteningSource and Lulu are the other options). I’m pleased to report my novel has started to catch the attention of book buyers for public libraries there. My novel shows up on flipkart.com etc. because I had it listed on Ingram’s catalogue, but the international edition is too expensive for India. The time is ripe in India for someone to replicate CreateSpace’s business model, offering printed copies of books for sale, perhaps even distribution to physical and online bookstores.

Does this mean I would rule out traditional publishers for my next book? Not at all. I am always open to new experiences.

Rasana Atreya blogs at here.


BISG Report Finds More E-book Buyers Buying Print Books

BISG Report Finds More E-book Buyers Buying Print Books.


Google Says Book Search is Fair Use

Google Says Book Search is Fair Use.


The Policeman and the Dog Who Always Caught the Bad Guys — indiereader.com — Readability.

Verdict: Removing the context of the author’s inexperience from the judgment, this book is a pleasant enough read, but it’s no Dr. Seuss. But I’d love to give this author the opportunity to compare this book to anything Dr. Seuss could have written when he was six years old.


The Policeman and the Dog Who Always Caught the Bad Guys is a beautifully illustrated book that takes place in the small town of Pumpkinville, where  Officer Cherries and his pet police dog Hunter keep the bad guys at bay.


At first read, this book is…cute, in a non-offensive way. There are some serious gaps that leave the reader confused, such as why does it take place in a normal town filled with normal people, yet inexplicably several key characters have heads shaped and colored like fruit, with fruit names to go with them?


The “bad guys” mentioned in the title are actually somewhat offensive, especially one who appears to be mentally handicapped and is named “Maniac,” and another who literally bites the heads off chickens. This is a children’s book, not a death-metal rock video.


As I outlined my thoughts about this book on paper, taking care to examine the clever illustrations and give serious thought to the flaws in the story line and plot, I was left with a nagging feeling that something wasn’t right. There was nothing wrong with the book, but there were too many places where the dialogue or narration simply drifted off. I needed to research this book a little bit further, so I began with the publisher’s website.


It was there that I discovered that this book was written by a first grade student.


Immediately, it began to make sense. The lack of direction and the inconsistencies suddenly melted away when you realize the author of this book wasn’t even able to speak fully complicated sentences a mere three years ago.


The Policeman and the Dog Who Always Caught the Bad Guys went from being a slightly confusing non-descript effort at children’s literature to a praiseworthy effort from someone who obviously loves to investigate his own ability to create a story line and a full complement of characters out of nothing.


Should it matter that the author is so young? Should this book still be judged against other children’s books? That is not for me to decide. Removing the context of the author’s inexperience from the judgment, this book is a pleasant enough read, but it’s no Dr. Seuss. But I’d love to give this author the opportunity to compare this book to anything Dr. Seuss could have written when he was six years old.

Reviewed by Mercy Pilkington for IndieReader


DoJ Reviews Comments, Says E-book Deal to Go Ahead

DoJ Reviews Comments, Says E-book Deal to Go Ahead.


Robots Don’t Wear Sunscreen

Robots Don’t Wear Sunscreen is a heart-tugging tale of friendship and kindness that will delight children and adults alike, teaching key virtues such as resiliency, effort, and sharing that will be cherished for a lifetime.

Have you ever endured moments in life that have left you feeling helpless and reliant on faith alone?  Robots Don’t Wear Sunscreen reminds us how it feels when our only hope lies in an idea, and the help of perfect strangers.  This story brings to light the truth that, many times, what we are looking for is right under our nose.

It’s a beautiful summer’s day and two robot friends, Jake and Ilene, are preparing for a rare day at the beach.  Overly excited with thoughts of the ocean, the sand, and the sun, they packed everything they could think of, except for one crucial item—oil!

Without oil, something so critical to robots, a fun day in the water, sun and sand inevitably ends in disaster.  Ilene becomes stranded.  Jake struggles to find oil at the beach to dislodge Ilene’s wheel and get her out of the sun before she short circuits.  Despite his greatest efforts, and encounters with all kinds of great characters eager to help, his misconception about sunscreen leads to his hopeful oil request being denied at every turn.  Everyone, it seems, believes that “Robots Don’t Wear Sunscreen.”

As Jake nears exhaustion, Ilene’s condition worsens, and tragedy looks inevitable.  Then, Jake finds exactly what he seeks where he least expects it, and is saved by the very thing that he, and his friends, deemed forbidden.

Illustrations for children

Robots Don’t Wear Sunscreen is a heart-tugging tale of friendship, kindness, and cooperation that will delight children and adults alike, teaching key virtues such as resiliency, effort, and sharing that will be cherished and used extensively throughout a lifetime.  It will encourage every member of the family to think creatively and to recognize the importance of solidarity and our relationships with others.  It’s inviting rhythm and colorful illustrations will engage the reader, captivate the imagination and lead to a fun tradition for children and families.

In the end, Jake and Ilene are rewarded with the discovery that, sometimes, what seems to be the hardest thing to find may be right under your nose, or circuit board, the entire time.

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Book Sales Fell 2.5% in 2011

Book Sales Fell 2.5% in 2011.


What Common Core Means for Publishers

What Common Core Means for Publishers.


So You Want to Write (or Publish) a Book – Piedmont, CA Patch.


Kobo Launches the Writing Life Self-Publishing Platform | Good E-Reader – ebook Reader and Digital Publishing News.


TheRecord – Instant books for the on-demand generation?.


Project Gutenberg Launches Repository for Self-Published Works.


Central Valley Business Times

Central Valley Business Times.


Author Penelope Trunk Takes Advance and Leaves Publisher to Self-Publish Because Publisher Didn’t Know Online Marketing — www.digitalbookworld.com — Readability.

Author Penelope Trunk got a big advance from a big publisher and then after determining that the publisher was “incompetent” when it came to online marketing, she decided to take the money and run — that is, self-publish.

Trunk revealed this and more in a fiery blog post yesterday in which she recounted multiple meetings with the publishers’ publicity and marketing departments. The climax of her story comes when the head of marketing threatens not to publish her book and she responds, “Great. Because I think you are incompetent. And also, you have already paid me. It’s a great deal for me.”

She won’t tell who the publisher is, but her first book, Brazen Careerist: The New Rules for Success was published by Warren Business Books and, according to book-deal-tracking site Publishers Marketplace, the last book she sold was to Random House in 2007. In her blog post, she says she sold her most recent book, The New American Dream: A Blueprint for a New Path to Success, the subject of the post, to “a mainstream publisher” two years ago. Digital Book Wire has reached out to Random House to confirm whether it is the publisher in question; this story will be updated as we learn more information.

The point of Trunk’s post is that she believes that most of the books she sells will be e-books and that the publisher she was working with does not know how to market e-books or market online.

When she initially asked what the publicity department’s plan to market her books, she says she was given the answer, “newsgroups,” to which she replied: “You mean like newsgroups from the early 90s?… Who is part of newsgroups anymore?”

In a later meeting, she was told LinkedIn would be used to publicize her books, another option she found unsatisfying, adding that publishers don’t have brands and followings online and so cannot yet effectively promote their authors’ books through the online platforms they control.

After a final meeting in which she decided to publish the book herself, Trunk says she spent six months researching the publishing industry and coming to five conclusions:

1. “Self-published books are the new business card.”

2. Nonfiction writers write books to get speaking engagements and build their careers.

3. “Book sales are about community.” (Replace community with “tribe” and it’s straight out of Seth Godin, marketing guru and outspoken book industry observer.)

Related: Is Seth Godin Right About Book Publishing?

4. “Book sales are about search engine marketing.”

5. “The only reason to have a print book is to be in Barnes & Noble.” Not for book sales, she says, but for the ego boost of going into a Barnes & Noble and seeing your book on the shelf.

Trunk eventually decided to self-publish with Hyperink, a self-publishing platform that she says is focused on turning blog content into e-books.

According to Trunk, the book publishing industry doesn’t know what it’s doing with marketing and that authors with platforms — in her case, a popular blog — have more control of their marketing than publishers do.

Her post has created a minor stir in the industry, with blogs picking up the story, emails among industry professionals speculating on the publisher in question flying and over 90 comments on her original post — and counting.

Don’t have your authors leave you for self-publishing — learn how supercharge your online marketing efforts at the Digital Book World Discoverability and Marketing Conference in New York on September 24 and 25.

Learn about search engine optimization and marketing, email campaigns, social media marketing and more from speakers from outside of the book publishing industry as well as top industry marketers.

Register before July 20 and save $100!

“Great. Because I think you are incompetent. And also, you have already paid me. It’s a great deal for me.”


Kobo Inks Deal With Local Retailer to Move Into Italy | Digital Book World.

Classic Titles and Modern Hits are Transformed with Kobo’s Digital Reading Solution Available at Mondadori Stores this Autumn

Toronto, Canada – July 10, 2012 – Kobo Inc., a global leader in eReading, and the Mondadori Group, Italy’s leading retailer, and publisher of books and magazines, today announced a partnership to bring the Kobo eReading platform and its award-winning eReaders to the Italian consumer. Under the agreement, Mondadori will bring Kobo eReaders to market in the autumn and will provide a complete eReading experience. Mondadori produces Italy’s largest network of editorial products in the country and owns one of the biggest Italian online media stores, with a catalogue of over nine million products. This network includes books and eBooks from the most important Italian and international publishers, films, music, games, and gift ideas, and provides the ideal platform to bring Kobo’s leading eReading solution to the Italian consumer. The partnership between Kobo and Mondadori will bring a new way for Italian readers to enjoy their favourite books.

“We are thrilled to bring our premium lineup of Kobo eReaders, services and eBooks to the Italian market through the amazing network of Mondadori,” said Mike Serbinis, CEO,  SE, Kobo. “The adoption of digital books in Italy has been tremendously successful with the market valuated at almost €10 million last year. We expect this to grow significantly this year and we are thrilled that Mondadori and Kobo will be working together to give consumers a content-rich eReading experience”.

“The strength of the Mondadori portfolio of books, magazines and stores is combined with the innovative Kobo eReading platform, an excellent solution for the Italian market,” said Maurizio Costa, Mondadori Group Deputy Chairman and CEO. “The way people are reading is transforming and our combined solution will ensure that consumers can access the reading material they want to read with the highest flexibility. The adoption of the Kobo platform by the Mondadori retail chain is a step towards the integration of physical retail and distribution of digital contents. We are convinced that the digital revolution is nothing but an evolution in our publishing role.”

Kobo is a Canadian-based company that was founded in 2009. Since that time, the company has quickly expanded around the world, bringing its eReading services and technology to the United States, United Kingdom, the Netherlands, Australia, New Zealand, Hong Kong, Austria, Germany, France, recently Japan, and now Italy. The award-winning Kobo Touch™ eReader will be the first Kobo device to enter the Italian market and will be made available through 400 Mondadori stores as well as online for €99. Consumers can expect the devices to be in-store just in time for autumn.

Kobo believes strongly in a Read Freely philosophy, and that people should have the ability to read on any device, unlike many other eBook solutions on the market.  People can download free Kobo eReading apps to read across the most popular devices including desktops, laptops, tablets, AndroidÔ phones, iPhonesÒ, iPadsÒ, Blackberry® Smartphones and PlayBooks. Readers can also download their eBooks and read on a wide range of dedicated eReaders – such as the Kobo Touch eReader.

TOGETHER MONDADORI AND KOBO offer access to a huge selection of eBooks
Adding to Kobo’s 2.5-million eBooks, available in 60 languages, Kobo and Mondadori will offer popular eBooks in Italian – ranging from major international works, romance, bestsellers, and favorite local authors.

Readers can find and purchase from a catalogue of more than 4,000 eBooks from Edizioni Mondadori, Edizioni Piemme, Einaudi, Sperling & Kupfer, Electa, and Harlequin and other several publishing houses, with a total of over 30,000 eBooks in Italian.

The numerous titles available include the Fifty Shades of Grey trilogy by E. L. James, the Hunger Games trilogy by Suzanne Collins, Phantom by Jo Nesbø, Calico Joe by John Grisham, and best selling Italian fiction, such as Inseparabili by Alessandro Piperno (Strega book prize 2012), Léonie by Sveva Casati Modigliani and Il momento è delicato by Niccolò Ammaniti. Also available is the new line of short eBooks on wellness and self-help Sperling Tips, expressly developed for a digital reading.

THE KOBO TOUCH – At the affordable price of €99
Built by booklovers for booklovers, the award-winning Kobo Touch offers a best-in-class reading experience, with an amazing touch screen that uses Infrared Touch Technology, allowing readers to easily swipe or tap to turn pages. The Kobo Touch delivers an amazing eReading experience using infrared touch technology allowing readers to swipe or tap the screen to quickly turn pages. With Pearl eInk™ technology, reading on the new Kobo eReader is just like reading print on paper—and it is easy on the eyes, even in bright sunlight. A reading lover’s dream, Kobo Touch boasts storage of up to 30,000 books with expandable memory. The Kobo Touch eReader will be available for €99 both in-store and online.

The Mondadori Group is among the most important publishing companies in Europe and it is Italy’s biggest magazines and books publisher, through its publishing houses Edizioni Mondadori, Einaudi, Piemme, Sperling & Kupfer and Electa. Its wide-ranging production covers all market segments, including the ebook market. Mondadori operates also in the retail sector, with the largest network of stores in Italy. Mondadori Group also works in the book sector with two JVs with leading international subjects, such as Random House Mondadori and Harlequin Mondadori. As far as consumer magazines is concerned, Mondadori has strengthened its leadership by launching new titles and pursuing a policy of international expansion, which received further impetus with Mondadori France, the France’s third-largest magazine publisher with a portfolio of 28 titles, and two JVs in China and Russia. This expansion strategy has been supported by the introduction of Italian magazine brands on foreign markets through licensing agreements with international publishers, among which 20 editions of Grazia’s international network is the best example.

For more information, visit www.mondadori.com

Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 2.5 million eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a “Read Freely” philosophy and a passion for innovation, Kobo has expanded to nearly 200 countries, where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encouraging others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe.


New High-End E-Book Consultancy Launches in Hong Kong | Digital Book World.

The rising demand for self-publishing services has resulted in dozens of companies sprouting up to serve thousands of aspiring authors. Most of these firms offer publishing and distribution platforms and, increasingly, premium services like editorial, design and marketing.

A new book consultancy out of Honk Kong is aiming at the top end of the market. Whirlwind Book Consultancy offers distribution, editing, design and other publishing services, including insight into the Asian publishing markets.

Call it vanity publishing in the digital age.

Unlike popular self-publishing services Smashwords, Author Solutions and others, Whirlwind isn’t a self-serve, one-size-fits-all shop. Authors and corporate clients each get customized service.

Though the company is based in Hong Kong, it claims to have global reach with distribution relationships with Amazon, Barnes & Noble, Ingram and other U.S. partners as well as a bevy of Asian partners, like Handheld Culture and BuBo Bookshelf in Hong Kong, Papataka in Indonesia, and I Love Books in Singapore.

The venture is owned and operated by Typhoon Media, a Hong Kong based publisher founded by an American and a Canadian. The company publishes fiction and non-fiction under two imprints, Signal 8 Press and BookCyclone.

A self-publishing arms race has developed between vendors.

Author Solutions was offering authors 100% royalties in perpetuity on books published through the site by July 4. The company is also offering other goodies for authors who use its tools. One is called BookStubs, a program where authors can distribute physical cards with a code for readers to download their e-book to enable in-person e-book sales or giveaways.

A new company called Your Ebook Team just launched and says that it offers authors “360 degree” service, from editorial to distribution. Self-publishing site Lulu.com recently launched an “author advice” tool.

Major publishing companies are also now reaching out to authors to tout their ability to serve them. Random House, for instance, recently put out a video discussing all the value it offers to authors.


Can you make money by self-publishing?

Can you make money by self-publishing?.

Your chances of getting a book published are pretty small. So why not go down the self-publishing route?

Finishing your novel is just the first hurdle. Finding an agent or publisher willing to read your work and shortlist it and have it published is an even bigger challenge.

But do you even need a publisher? In my recent article Could you make a fortune writing Mills & Boon?, there were quite a few comments about self-publishing.

Partly because the chances of getting a book published are so small, even within the prolific romance market, self-publishing is becoming an increasingly popular option.

So who’s making money?

Self-publishing success stories
Probably the most successful of the self-publishers to date is Amanda Hocking.

She wrote 17 novels around her day job but they were all rejected by publishers. So, in spring 2010 she began to self-publish them as ebooks. Less than a year later she’d sold well over a million copies and earned around $2 million.

EL James, author of smutfest Fifty Shades of Grey, took a slightly different self-publishing route. She paid for hardcopies of her work to be printed through a small Australian press. Yet now her trilogy has sold more than ten million copies worldwide.

These two self-publishers have turned their rejected novels into life-changing sums of money. But since their success, both have chosen to write through established publishing houses.

That suggests that the big money is still made by having the support of an editor, publicist and major book retailers, all of which are only really achievable with a publishing house.

Let’s talk money
Of course, it’s all too easy to cherry pick the biggest successes and suggest that everyone could do the same.

That’s like my mother earnestly advising me that “all you need to do is write the next Harry Potter”. Why I didn’t think of that before…

But leaving these self-publishing giants aside, how much do the rest really earn?

The writers’ hub Taleist.com recently released a report into the self-publishing phenomenon. The title alone will bring most aspiring authors down to earth – it was called Not a Gold Rush.

It surveyed over 1,000 self-publishing authors and found that the average earnings are around $10,000 (about £6,370) a year.

While that may not sound like much, there’s even worse news to come – that figure is heavily skewed by the top earners.

In fact, the top 10% of writers are earning around three-quarters of the total revenue, while 50% earn less than $500, or just under £320.

That’s not exactly a great earner. But perhaps some things are worth more than cash, especially if you’re a creative type.

How many people join bands in the full knowledge that they are unlikely to become rock stars but might earn some beer money? It’s still creatively satisfying and there’s always a chance you’ll make it big.

How much does self-publishing cost?
Replying to my previous article, AndyP said: “To be honest, if the average return for a published author is £4,000 a year as suggested in the article – nowhere near enough to live on – I’d personally rather go the free route, and skip dealing with publishers at all.”

But is it free to self-publish? Well, it depends on how you go about it. If you choose to self-publish through a proper press, then you’ll need to pay for the hard copies of your book to be printed.

If you want support editing and designing your book, you’ll need to invest at least a few hundred pounds.

When promoting your novel, you’ll probably want a website. If you don’t have the skills to build one yourself then you may have to pay a designer.

However, if you can take care of that back-office stuff yourself then you can publish and promote your novel without investing a penny. It will just cost you hours and hours of your life.

Where do you start?
Okay, so you’ve written a book and you’re ready to publish. What do you do next?

Commenting on my Mills & Boon article, Mike10613 suggested the website Lulu was a good place to start. Lulu offers a free e-publishing service for authors and will even help you design your cover.

E-publishing is free, although you can then pay for additional help and services. For example, the Laureate package includes cover design, phone support, an editing service, 25 hard-cover copies and 100 paperbacks, and costs £3,519.

But there are cheaper options; you can have help designing a cover, an editorial quality review and some additional help for just £465.

Another option is through Amazon’s Kindle Direct Publishing, which is also free to sign up to.

If you price your book right then you can earn as much as 70% royalties, and your work will also be available through Kindles, iPads, iPhones, Blackberrys, Android-based handsets and computers.

Of course, simply making your book available is only the first step. You’ll be competing with hundreds of thousands of other authors, so how you promote your work is key. So how do you market your masterpiece?

The most successful self-publishing authors use blogs, Twitter, Facebook and other social platforms to advertise their book. There have been lengthy books written explaining the art of promoting your novel, so I won’t try to cover the strategies in any depth here.

You can also find plenty of tips on self-publishing sites and in forums, but social media is the best platform, as you can create a buzz around your book.

Strategies worth trying include encouraging word-of-mouth praise by giving away a certain number of copies, perhaps in exchange for reviews. It’s also worth publishing a blog and making guest appearances on other blogs.

You can get involved in online discussions around themes included in your book, perhaps through forums and web chats.

It takes a lot of work and self-publishers are likely to conclude that writing the book was the easy bit…